We’re pleased to announce that a full complement Cape Town Shanduka Black Umbrellas team is in place at our Cape Town incubator. All enterprise development activities have resumed and we are running at full steam. Contact us on +27 21 447 7197.
Company name: Qninetynine (Q99)
Owner: Vuyani Maxambele
Design and branding studio-Concept, graphic design and layout: pre-press, printing, finishing and delivery of: Newsletters, Calendars, Brochures, Posters, Booklets, Corporate Folders, Logos, Magazines, Flyers, Pull up banners, PVC Banners etc.
Maxambele says Shanduka Blackpages helped him secure business from a number of clients, including Productivity SA, Shanduka Group and MTN, all of whom sourced his business from an initial Blackpages listing.
“I cannot even remember all the clients that found me through Blackpages, but being listed is one of the best things that I could have done for my business.” Vuyani Maxambele, Q99
Shanduka Black Umbrellas (SBU) hosted its very first “Pop up” Road show to promote the Shanduka Blackpages (SBP) online portal, as well as provide SBU and SBP Premium members the opportunity to present their companies to procurement managers within Shanduka Group.
The event which was the first of many to take place across the country is aimed at introducing the new SBP portal to corporate South Africa, and procurement managers in particular.
Yvonne Themba, the chairperson introduced Mark Frankel, the CEO of Shanduka Black Umbrellas (“SBU”) -who highlighted that SBU’s aim is addressing the low levels of entrepreneurship and high failure rate of 100% black owned emerging businesses in South Africa. He added that through nurturing qualifying 100% black owned SMMEs in the critical first three years of their existence and assisting them to access funding through third party service providers, SBU was well on its way to achieving that goal. Furthermore, he spoke about how being a SBP Premium member gives one added benefits of accessing discounted products such as an Empowerdex EME certificate, stationery from Waltons and advanced ;. Above all premium members also have access to free online courses aimed at enhancing the knowledge required to run a business effectively.
Malcolm Farrell, of Supply Chain Network outlined how the Shanduka Blackpages enterprise and supplier development portal, links procurement managers to 100% black owned companies. He highlighted from a buyer’s point of view, the security that comes with procuring from validated Premium members as their trade references are readily available.
Some of the SBU clients who profiled their businesses were Ceracure (mining, minerals, and metals), Moyeng Engineering (piping, installations, and acid cleaning), Good Life Debt Counsellors (debt management) and Phakamo Holdings (IT managed services, Business Transaction management as well as ICT consultation).
Two Shanduka Blackpages Premium members also provided their profiles namely: Vuyani Maxambele from Q99 (graphic design and branding) and Lionel Ncube from Tsoelopele Catering and Florist services (hospitality) – who were sincerely grateful for the opportunity to showcase their tastefully presented variety of dishes, and as the saying goes… the proof of the pudding was definitely in the eating.
Most significantly, all the present SMMEs reiterated on how Shanduka Black Umbrellas and Blackpages had widened their doors to broader and upscaled markets and more importantly pioneered them to partner with expertise in their different sectors respectively.
Best wishes to all SMMEs in all their future endeavours.
This is an opportunity to invite your social media networks, your contacts, your local media channels such as local radio stations and your databases or email contacts to make a contribution to see small businesses in South Africa grow. You can show the public that by investing in your small business it will create sustainable businesses and create jobs. As an added service to you, Shanduka Black Umbrellas have made it possible for you to raise funds for your business via GivenGain.
All funds raised for your business project via GivenGain will be paid to your business as a grant by Shanduka Black Umbrellas.
What to do to win this task:
- Submit your “fundraising proposal” to your incubator manager for approval.
- Once approved, click here to become an Activist on GivenGain.
- You will receive an email from GivenGain to verify your email address, click the link in the email to verify your email.
- Go back to http://www.givengain.com and click on “Login” in the top right-hand corner.
- Click on “Create Now” to create your fundraising project. Search for “Shanduka Black Umbrellas” and select your incubator (e.g. Pretoria Incubator).
- Describe your project by motivating why someone should support your business (e.g. talk about the impact on the economy, the South African market, your contribution to the South African business sector).
- Click on “Settings” then “Project” to edit your project (such as adding pictures, videos and news).
- Tweet to @sblackumbrellas about your Activist project, include the link to your Activist project so others can view it.
- Remember to always include the hashtag #SBUcompetition on tweets.
The best all-round fundraising appeal presented on a GivenGain Activist page will win this task.
Tips for your Activist page:
- Here is an example of a GivenGain Activist page: Carla Ferreira.
- Let others know your passion for your business by telling them about your success stories, thoughts and opinions about what matters to you about your business, your personal business expertise, photos, videos and more;
- Be creative and be specific;
- Regularly update donors, customers, friends and family on how your company is doing, the progress of your product or service, and any other news that makes them feel part of your success;
- 5 Secrets of innovative appeals
- 4 Ways to make your message better
- Connect your Activist page with your LinkedIn profile and your Twitter account.
- Add your videos and photos from your Picasa/Flickr photo stream.
- Remember to choose a specific hashtag (for Tweets) for your Activist project so that only Tweets related to your fundraising project will be pulled through to your Activist page. Include your specific chosen hashtag on Tweets relating to your business.
- Remember to share your project on Facebook, LinkedIn and Twitter when you create it. This will not be part of the competition, but will be good for your business. It generates interest in your own fan page and Twitter account.
- Always use full, proper English when making appeals for your business.
- Have fun and be creative!
In January 2012, YouTube stated that the site was receiving four billion views per day. Since YouTube is a free tool, it is an amazing opportunity for entrepreneurs to store and share video clips about their business. You can showcase your business, products or services to customers and potential funders. YouTube videos can be embedded on your own website, shared on other social media websites, such as your Facebook page or a link in a Tweet. A YouTube link can be shared in marketing and sales related emails. In fact the options are almost endless.
What to do to win this week’s prize:
- Create a video with a short and powerful business pitch and post it to YouTube (maximum 3 min). (There is a camera at each incubator, so please ask your regional manager for a chance to use it if you don’t have your own one.)
- Post the link to your video on the Facebook fan page of Shanduka Black Umbrellas.
- Tweet to @sblackumbrellas about the video you posted, include the link to the YouTube video so others can also view it. Remember to keep it interesting and always include the hashtag #SBUcompetition in tweets.
- The best video with the most powerful pitch to potential clients or customers will win this task.
- The deadline for this task is 00:00 (midnight) on Sunday, 18 November.
You can also share the video on your Facebook fan page and Twitter account, but this will not be part of the competition, but it will be good for your business. Sharing interesting content increases the chances of people engaging with your brand.
Remember that you are trying to bring attention to your business and your products or services. This is a marketing video. After seeing it, we should all want to buy your product/service or invest in your business. If you have previously posted a video about your business to YouTube, you can use it for this task.
- Your YouTube account or channel should have a professional look, in line with your business’ brand. Look at some business accounts such as Coca-Cola for examples, http://www.youtube.com/user/cocacola?feature=results_main.
- 9 Effective Ways to Use YouTube for Business, http://exploringsocialmedia.com/9-effective-ways-to-use-youtube-for-business/.
- Hashtags are not used on YouTube.
- Tools on YouTube to help create YouTube videos. http://www.youtube.com/create.
- YouTube for Business, http://support.google.com/youtube/bin/static.py?hl=en&page=guide.cs&guide=2403720.
Tips for advanced users:
- Broadcast LIVE on YouTube in a few simple steps, right from your webcam, http://www.socialmediaexaminer.com/youtube-live-streaming/.
- 5 Ways to Brand Your New YouTube Profile, http://www.socialmediaexaminer.com/5-ways-to-brand-your-new-youtube-profile/.
- 3 New YouTube Changes and What They Mean for Businesses, http://www.socialmediaexaminer.com/3-new-youtube-changes-and-what-they-mean-for-businesses/.
Would you like to win an annual subscription to Entrepreneur magazine?
LinkedIn is the world’s largest professional network with over 175 million members. LinkedIn also allows professionals to tap into each other’s knowledge and experience through the LinkedIn Answers page.
What to do to win this week’s prize:
• Remember that you need to showcase your business, so provide links to your website, links to your staff members who are also on LinkedIn. There is no limit to this challenge, be as creative as you want.
• Connect to at least 3 people in your industry.
• Follow Shanduka Black Umbrellas as a company.
• In LinkedIn Answers, LinkedIn Groups or in current discussions, find a conversation that relates to your industry or about entrepreneurship. Engage with people in this discussion and try to answer some of the questions in the discussion as well.
• Remember you are an expert in your industry, so answer a question in an area that you are knowledgeable in.
• Tweet to @sblackumbrellas with a link to the discussion on LinkedIn and tell us what the discussion is about. Do not only tweet the link, because this will look like spam. You can also share something that you’ve learnt through the discussion. Remember to keep it interesting and always include the hashtag #SBUcompetition on tweets.
You must provide the best (most helpful) information in your tweet. Only the first link sent will be entered into the competition.
You can also share this on your Facebook business page or the Shanduka Black Umbrellas page, but this will not be part of the competition, although it will be good for your business. This will generate interest in your own fan page and Twitter account. Keep sharing interesting content regularly and also share with your customers, friends and family. Make it interesting so that people will want to engage with you.
The person with the best LinkedIn engagement, as shared in their tweet, will win this task.
LinkedIn strategy tips:
• LinkedIn for small businesses, 6 videos introducing LinkedIn for small businesses, here is the first video, http://learn.linkedin.com/small-business/episode-1/
• LinkedIn is the most professional social media environment. Always use full, proper English on LinkedIn at all times. Look at some business accounts such as Coca-Cola for examples.
• Hashtags are not used on LinkedIn.
A few helpful articles on the benefits of LinkedIn for businesses:
• Social Media questions, find the latest information on Mashable.
• Remember to tweet about your LinkedIn profile.
If Facebook was a country, it would be the 3rd largest country in the world! It is indeed the most popular social network and a great way to connect and engage with your clients and customers. They can ask questions and find discounts or information about your products and services. You can also teach them how to enjoy and look after the product and get new ideas on how to make use of your products or service.
- Create a Facebook page for your business (if you don’t have one already).
- Remember that you need to showcase your business, so provide photos of your business, your staff and your products or people using your service. There is no limit to this challenge, be as creative as you want.
- Send a tweet to @sblackumbrellas with the link to your fan page and remember to include the hashtag #SBUcompetition.
- Share content about your business with the Shanduka Black Umbrellas Facebook fan page from your own fan page. This will generate interest in your own fan page. Keep sharing interesting content regularly and also share with your customers, friends and family. Make it interesting so that people will want to engage with you.
- The person with the best Facebook page will win this task.
- Tips to build your page: https://www.facebook.com/business/build
- Tips to build your audience: https://www.facebook.com/business/engage and https://www.facebook.com/business/influence
- Real life success stories: http://www.socialmediaexaminer.com/9-facebook-marketing-success-stories-you-should-model/
Facebook strategy tips
- Hashtags are used on Facebook occasionally, but people cannot search for hashtags on Facebook. Use full, proper English on Facebook at all times. Look at some business accounts such as Coca-Cola for examples.
- Social Media questions, find the latest information on Mashable.
- Remember to tweet about your Facebook fan page and to tweet links to interesting content on your page, always include the hashtag #SBUcompetition on tweets.